I was scouring through my room, looking for valuable pieces to add to my portfolio for the Mock Interview tomorrow. And this old piece of work caught my eye. It was a feature article I did in the past for the Feature Writing module.
The article I wrote talked about how Mobile phone technology was developing at such a rapid pace (In fact all digital technologies to be precise), that some if not most, of the older generation was losing touch with it.
This made me reflect for quite a bit. Myself, a young man, already having some difficulties with some of the latest tech of today - Twitter, Tumblr etc. What is going to happen to me when I grow old and grey? At the rate things are going, I am probably to end up in the same predicament as my interviewee.
I always thought and prided myself on being a hip, trendy parent to my kids in the future. But I fear my offspring and the future generation would perceive me the same way I did to my kin – dour, passe and out of touch.
C’est La Vie – Such is Life.
Attached below is the essay I did for anyone who is interested.
Today’s mobile technology – Alien or Earthly?
By: Darren Nathaniel Cheong
Carl Zeiss™, Bluetooth™, MMS, Symbian anyone? These are already common mobile phone terms that might already sound unrecognisable to the youths and working adults of today. So what about the baby boomers of society?
Confusing, frustrating are the common refrains being heard. Especially so forPoh Ah Peng, a store keeper with 2 children, who has been using the technology for years.
“All the latest new-fangled mobile phones’ functions and their jargons are a bane to old timers like us,” declares Poh, a 52 year baby boomer. “What ever happened to the good old days when all a mobile phone did was to call, send and receive messages?”
Indeed the mobile phones of this era has come a long way since the pioneering batch, referred to as First Generation or 1G, were introduced to the public market in 1983 by the Motorola Company.
Now we are currently at the age of 3.5G. The de-facto standard for mobile technology today. But is it a case of too much, too soon for the older generation?
“When I got my first mobile phone, it was just this plain old simple Nokia model,” Poh says as he tries to rummage through his cabinet to demonstrate his old model. “Now I have this Samsung phone with a camera in-built in it. And just a few years back cameras were these bulky objects with film in them!”
It seems like all the latest cellular devices, are like alien and foreign technology to the baby boomer generation, with an invisible barrier springing up with every new product coming into the market.
Sony Ericsson with their “Cyber-shot” Phones, LG with their tie ups with global fashion house Prada, and Nokia with their Carl Zeiss’s camera lenses – are classic examples that come to mind.
“You know what is worse than the mobile phones themselves?” continues Poh after he answers a quick call off his mobile phone. “The jargons people use to describe them.”
With terms like Bluetooth™ technology, Java and all the related jargon mobile companies are rattling off. It is little wonder that even the younger generations are too being overwhelmed by the rate of change.
“Last week my daughter came up to me and said she wants another phone,” groans Poh as he massaged his temples. “I asked why, and she said she can’t use her phone because it was too complicated already.”
Furthermore, there are studies that show that mobile phones emit radiation that causes cancer in the body. Does that further lessen the appeal of the technology in the eyes of the older generation?
“If the studies are proven, then definitely it would damage the technology in our eyes,” Poh replies. “Ultimately, we all want technology that is safe and beneficial to mankind and not cancer causing time bombs.”
Now, the question that begs to be answered is what can the mobile companies do to counter all this negative perceptions of the new technologies among the baby boomer generation today?
“Well the first thing to do is this,” says Poh as he points to a mobile phone commercial on the television set. “Revamp all those confusing ads running on television now.” He continues, “Most of them just showcase nice and stylish graphics but not explain the functions.”
“Secondly, maybe the mobile companies should include more information about the new technologies in their brochures and catalogues,” he adds with a fluster. “They shouldn’t expect everyone to be technology savvy especially the older folks.”
“Finally please stop the jargon,” he elaborates further. “Terms like Bluetooth™doesn’t explain anything, neither does Java and Symbian. Make the language easier to understand.”
With that, we asked Poh to describe the technology in three words.
“Beneficial, useful,” and then adding with a grin. “Complicated.”